This is a guest post by John McIntyre. John is the founder of ReEngager, an agency that helps ecommerce stores increase total sales by 15-30%…
Día: 17 de mayo de 2016
The Marketplace of Things
By now we’re all aware of the internet of things. But there seems to be a developing marketplace of things centric to the needs of…
Native Advertising on YouTube?
YouTube has created its most «native» ad yet. For years the Google-owned video service has run ads before videos or interrupted videos with ads, but…
Nascar Names First Female CMO
Jill Gregory has broken Nascar’s glass ceiling, becoming the auto racing association’s first female chief marketing officer. Ms. Gregory, who joined Nascar in 2007, was…
Are Radio Commercials Still Viable?
Coca-Cola Co. has apologized for a blatantly sexist Sprite online ad that ran on Irish men’s lifestyle site JOE.ie as part of the soft drink’s…